The new way Toronto fans are getting into the old-money world of horse racing

Toronto, your horse-racing era starts here.

Ever watched a race and wondered what it would be like to have a horse of your own in the running? Well, there's a new partnership between MyRacehorse and Woodbine making that dream a reality.

Through MyRacehorse, fans can purchase a share of a Thoroughbred racehorse for around $100, opening the door to an experience that has traditionally felt out of reach.

Rather than taking on the full cost and responsibility of owning a racehorse, you can get in on the action through a digital platform, following your horse's racing journey and sharing the excitement with a community of fellow owners. Suddenly, cheering on your favourite at the track feels a whole lot more personal!

And the journey extends well beyond race day. Owners receive regular updates on their horse, get behind-the-scenes access, and have opportunities to attend exclusive owner events.

It's a chance to get closer to the sport, learn more about the horse behind the name on the race card, and have someone special to root for when the gates open at Woodbine.

Meet the new horse on the track

For its Canadian launch, MyRacehorse is introducing Northern Shores, a Canadian-bred filly based at Woodbine and trained by Josie Carroll, a member of the Canadian Horse Racing Hall of Fame.

Northern Shores comes from a very accomplished racing family. She's a half-sister to Curlin's Voyage, a two-time Canadian champion who won the Woodbine Oaks. 

With Carroll overseeing her training, owners have both a team and a horse to follow. 

What owning a share actually looks like

So, let's break it down. Fans can purchase a share of an available horse through MyRacehorse, with ownership starting at around $100 as a one-time payment, and no ongoing costs or hidden fees. But as always, be sure to review the legal and offering documents before making an investment decision.

From there, the platform gives owners a way to keep up with the horse's progress, from training updates to opportunities to experience the sport up close. They'll also get a glimpse into the work that goes into preparing a Thoroughbred to compete.

And there's a social side too! Owner events and a community of fellow shareholders give fans more ways to connect over their shared interest.

It's worth noting that purchasing a share is not the same as owning an entire horse or taking on the responsibilities of sole ownership. It's just a way to participate in the experience at a more accessible price point. 

Bringing more fans into the sport

Did you know that in Australia, 1 in 191 people owns a share of a racehorse? And in the U.K., there has been a 57 per cent growth in syndicate ownership from 2019 to 2023.

In fact, MyRacehorse has already introduced more than 100,000 owners to the sport worldwide. Notable successes include Kentucky Derby winner Authentic and Preakness Stakes winner Seize the Grey.

Those names offer a glimpse of what's possible when fans get the opportunity to follow a horse's career from a closer perspective. While every horse's journey is different, the appeal lies in having a personal connection to the sport and being a part of the story as it unfolds.

Will you follow Northern Shores' journey? Or, maybe you'd like to find another horse to cheer on? Either way, there's something special about watching from the grandstand at Woodbine when one of the horses on the track is one you've been following all along. 

Visit the MyRacehorse Canada website to learn how ownership works and get started.