fifa toronto 2026 film analog

This is what the FIFA World Cup in Toronto looks like on film

The FIFA World Cup has taken over Toronto, and Canada's dramatic June 12 opener on home soil ushered in a new era for soccer in the country. 

Toronto Stadium was a scene of pure spectacle to kick off the long-awaited arrival of the World Cup in Canada, and by now we've all seen it from just about every angle imaginable.

Digital media's rapid evolution has moved in lockstep with sports, and this year's World Cup is undoubtedly the most connected in the game's history, incorporating everything from Lenovo's AI-powered in-game analytics to highly sophisticated camera rigs that capture the action in ways that would have been impossible in past decades.

In a stadium wired to the gills with technology, we decided to zig where everyone else zagged, and show the game the way it was captured for decades before the explosion of 21st-century innovations. On actual film.

blogTO shot four rolls of film during Friday's opening match vs Bosnia and Herzegovina, and let's just say it was quite the vibe.

Lead photo by

Jack Landau


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