Newmarket’s historic Main Street transforms with the return of Ice Lounge on Main

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By February, everyone needs a little winter pick-me-up. That’s why you won’t want to miss out on the return of Ice Lounge on Main, the GTA’s premium winter event happening in the Town of Newmarket from Feb. 20 to 22, 2026.

Newmarket may be small(ish) in population, but it’s big in action. Its historic and award-winning Main Street attracts over a quarter of a million visitors each year – not too shabby for a town of 90,000.

It only makes sense for the beloved area to set the scene for Ice Lounge on Main, where thousands of visitors congregate to enjoy winter activities, local shopping, and family fun.

What to expect from Ice Lounge on Main

Main Street transforms into a vibrant outdoor winter lounge, complete with live music, outdoor bars, busker performances, and family-friendly activities.

Challenge your friends in the game zone, ride down the snow valley mini tube slide, and capture the memories along various Main Street Photo spots. Plus, enjoy complimentary marshmallow roasting and maple taffy on snow. Talk about Canadian classics!

ice lounge on main Water Street to Park Avenue is sanctioned as a fully licensed pedestrian zone, full of free experiences for all to enjoy. This also means that guests are permitted to enjoy alcohol purchased along Main Street outdoors throughout the event area. With all of the outdoor bars and incredible restaurants, there are plenty of options available!

Shop local for a chance to win

When you shop local at Ice Lounge on Main, the rewards could go beyond supporting the community and getting something nice for yourself.

The first 100 participants per day to spend $50 on products or services at downtown businesses will earn a $25 Choose Local gift card. To access this deal, simply save your receipts and visit the Choose Local booth during the event to enter.

ice lounge on main Plus, when you shop and dine downtown, there will be extra opportunities to win exciting prizes.