New pop-up store in Toronto turns shopping into a full-on Pokémon adventure

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If you’ve got someone on your holiday gift list who loves rare collectibles, trading cards, or exclusive Pokémon merchandise, Toronto has a pop-up you won’t want to miss.

The Collectors Vault a limited-time immersive retail experience by EB Trends, has landed at the Eaton Centre, and it's all about celebrating the Pokémon culture that sparked a global phenomenon.

Browse and win

You can browse merch, collectibles, and more in-store — but this isn't your average shopping experience. Visitors can try their luck on the Critical Win Machine, where everyone who spends $75 in-store gets a free pull for a PSA-graded Pokémon card, with a total of $5K worth of Grand Prize cards to win.

Pokemon pop-up If you're a plush fan, you can go for a win at the claw machine, and collectors can head to the Live Pack Break Zone to record or stream card pulls in real time.

On weekends, the store comes alive with live Pokémon characters, a DJ spinning high-energy tracks, and other surprises — like photo opportunities with costumed characters.

Pokemon pop-up There’s also a Legendary Wall featuring ultra-rare and display-worthy collectibles, and the Nintendo Switch 2 Console is available to purchase for anyone looking to gift the ultimate gaming setup.

A must-visit holiday experience

Put off by holiday shopping crowds? Not to worry — shopping here is stress-free thanks to crowd control measures and purchase limits, ensuring everyone can snag the latest drops without the chaos.

Pokemon pop-up However, this pop-up is popular, and there may be a lineup — so arrive early if you can! In fact, on opening day, more than 500 diehard fans lined up before doors opened, some camping out at 1 a.m. to secure first access.

The Collectors Vault is shaping up to be one of Toronto’s must-visit holiday experiences. Whether you’re a long-time Pokémon fan or just on the hunt for a unique gift, it’s the perfect mix of fun, collectibles, and festive shopping magic.