Asahi Super Dry takes over Toronto strip with its Beyond Expected experience

Kanpai, Toronto! A new pop-up experience inspired by the spirit of Japan is coming to Toronto's Ossington strip — for a limited time only. 

Japan's No. 1 beer Asahi Super Dry is hosting a 19+ pop-up, serving up its crisp, super dry lagers — including Asahi Super Dry 0.0% — in a truly one-of-a-kind setting.

From Oct. 16 to Oct. 18, an unassuming dry cleaner on Ossington will be popping up, complete with Asahi Super Dry, Asahi Super Dry 0.0% beer tastings, and Japanese-inspired street food by Hanmoto for the ultimate flavour combination.

Upon entry, guests will receive a dry-cleaning slip as their ticket to the experience, where the high energy of Tokyo will be thoughtfully reimagined with a Toronto flair.

Inside, guests will be immersed in a dynamic space, with DJs Young Teesh and Bambii setting the vibe for the night, and will depart with a special Asahi Super Dry Cleaner keepsake.

Whether you call it a pop-up or a takeover, one thing is for sure: this is set to be a beyond expected experience.

Born in Tokyo in 1987, Asahi Super Dry's master brewers were inspired by the dry taste of sake to create a crisp, clean beer with a quick finish. As the world’s first Super Dry beer, it redefined the category and is now Japan's No.1 beer, recognized as a modern icon of Japan.

Asahi Super Dry will be served alongside Asahi Super Dry 0.0% — a non-alcoholic lager brewed with an uncompromising commitment to quality. Crafted using advanced brewing technology, it delivers the same super dry, crisp taste that has made Asahi Super Dry Japan's No. 1 beer — just with zero alcohol.

Now, for three nights only, Toronto gets a taste of it all — fun, food, and Asahi Super Dry! Head to the exclusive pop-up at 45 Ossington Ave., and discover why it's Japan's No. 1 beer. 

Asahi Super Dry Cleaner Toronto pop-up

When: Thursday, Oct. 16 to Saturday, Oct. 18
Where: 45 Ossington Ave.
Time: Oct. 16 from 8 p.m. to 10 p.m., and Oct. 17 and 18 from 7 p.m. to 10 p.m.

Details: 19+ only. Entry slips provided on-site. Enjoy responsibility.

For people of legal drinking age only. aboutalcohol.com.