How Eshbal Functional Foods is capturing North America’s $7 billion gluten-free market

Gluten-free food has had a major glow-up in the past few years. What was once nearly impossible to find has now become more accessible. This jump in popularity, in part because of demand, results in a market that continues to grow.

In fact, the North American market is projected to surpass USD 7 billion at the end of 2024 and grow at about 10 per cent annually through the decade.  

And with consumer packaged goods (CPG) giants like General Mills and Kellogg’s investing in the gluten-free action, are we really surprised?

But there's one international company making waves in the space . And the good news is, Canadians can get a piece of the pie — with gluten free crust.

From Israel to North America

Eshbal Functional Foods is a leading manufacturer in gluten-free and “better for you” products, and the company is officially expanding into North America.

Eshbal is already a well-established, profitable company with over USD 12 million in annual revenue.

The Israeli food-tech brand has over 300 SKUs, which include gluten-free flour, baked goods, protein snacks, dietary supplements, and superfoods that use natural ingredients like teff and chia. And seriously, you have to try the pita.

Best of all, the products actually taste good. Advanced food technology enhances texture, flavour, and shelf life, with customized food development that caters to gluten-free, vegan, sugar-free, and low-carb markets.

Eshbal’s high-quality formulations result in optimal taste and nutrition. You’ll literally taste the difference.

In on the action

Because Eshbal is already so popular in Israel, it can fund the North American expansion with ease.

Driven by organic growth and acquisitions, Eshbal had $11 million in revenue in 2023 and $12 million in 2024. Combine these numbers with with proven R&D and strategic M&A, and it makes Eshbal an exciting company to be a part of.

Advanced discussions with brands and operational companies are already in the works, so don’t miss out on the opportunity to invest in the “better for you” movement.

Learn more by visiting the investor page on the Eshbal Functional Foods website.