mid century modern furniture

Toronto brand shakes up the furniture game with luxury mid-century modern pieces

While we're all familiar with the $15 LACK side table or perpetually precarious-feeling MALM bed frame, there comes a point in adulthood when putting your money into quality furnishings becomes a crucial part of making your house feel like a true home.

It's completely fair  — healthy, even — to grow out of the college-era desire to collect furniture you can disassemble and reassemble easily for frequent moves, and instead prioritize items you can love for years to come.

If you're not sure where to start on your interior design journey, there are tons of brands offering well-crafted yet affordable pieces in classic styles that will age well with you from home to home — one of them being Mim Concept, a local woman-run retailer of luxury minimalist modern furniture that can add functionality and grace to any space.

mid century modernAnh Ly, who landed in Ontario after her architecture schooling in Australia, aims to design furniture that people can make memories with, crafting pieces that are integral to the daily moments that make home "home" for the consumer.

Mim Concept's very first piece was the Joey bed, which encompasses so many things that millennials are looking for especially: a step up from the cheap bedframe of their college years that doesn't feel like something you'd see in someone's parents' suburban home. The Joey is sleek, mature, and perhaps most importantly, quality-made. And no, dear reader, it doesn't squeak. 

With all these things in mind, the best-selling Joey bed was born, with the added perks of built-in drawers for storage, and a minimalist design typical of the brand which makes it easy to integrate with any personal style and the rest of your furniture pieces.

mid century modernIt also doesn't come at a cost that is unaffordable for its ideal age group; though it will run you more than a bedframe you'd find at everyone's favourite Swedish furniture chain, and that's a good thing. The Joey bed may very well be one of your first furniture investments, making for a well-crafted, stunningly-designed cornerstone in your home.

Just like the slow movement in fashion, Mim is also one of the brands you can turn to if you're looking to be more sustainable and ethical. As you shift away from fast, cheap product consumption, you'll divert waste from landfill by keeping a timeless and long-lasting furniture piece.

Mim's manufacturing processes are deliberately slow, making each piece unique, of exceptional quality, and offering items of true craftsmanship that you can be proud to own and display.

mcm furniture torontoChoosing quality like Mim over quantity and cheapness is just one way to incorporate the popular slow-consumption ethos into your home as you grow — and each of Mim's pieces will be there with you as you do so over a lifetime.

With a range of gorgeous bed frames, chairs, dressers, dining tables and more, you really can't go wrong with your next furniture investment at Mim. You can order online, or visit their Mid Century Modern Furniture Store in Mississauga

And, for an added bonus, blogTO readers can get up to a $450 discount at Mim Concept by applying the code SPRING23 at checkout.

Photos by

Mim Concept


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Sponsored

Q&A: We asked this Indigenous entrepreneur how they made their small business thrive

4 Toronto rooftop patios with must-try gin cocktails to check out this summer

3 yummy recipes that'll make feta cheese your secret weapon

How this student line of credit aims to uplift Canada's next generation of healthcare pros

Summer pop-up with free hair-styling consults is returning to Toronto for a limited time

Kick off your hot girl summer with free gelato at this Toronto pop-up

This virtual casino is hosting an epic AR treasure quest and you could win a trip to Vegas

This Toronto pop-up shop is helping Canadians unplug and rediscover real moments