Toronto getting an ultra-exclusive FIFA watch party with tickets costing $7,500

FIFA fever has officially hit the city, and Toronto bespoke tailor King & Bay is turning its downtown showroom into an ultra-exclusive watch-party space, though packages will set you back a whopping price.

Hidden away on the 25th floor of Brookfield Place, the men's clothier — known for its luxury menswear and towering skyline views — is now leaning into the city's palpable excitement surrounding the FIFA World Cup.

How? By offering soccer fans an upscale alternative to the usual sports bar chaos.

The package, priced at an eye-twitching $7,500 plus taxes, includes a private viewing space for two hours, signature cocktails, standard drinks, and passed canapés from Chotto Matte for up to 20 guests.

Now, let's do the math.

If you and 19 friends split the cost, it comes out to about $375 per person. Sure, that's not exactly beer-and-wings pricing you'd find at a local bar, but, then of course, this is less watering hole and more luxury lounge: a curated watch-party experience for one of the world's biggest and most popular sporting events, complete with upscale ambiance, sprawling city views, and none of the sticky floors or leaking pitchers.

Worth the splurge? Maybe.

Those interested can request to book their experience directly through the King & Bay website by filling out the form at the bottom of the page. 

King & Bay is located at 2515-161 Bay St.