Deadmau5 issues cease & desist to Toronto Fringe show
Deadmau5 wasn't so happy about a Toronto-based production that parodies the electronic artist and house music culture. Deadmouse: The Musical is set to be performed at the Fringe Festival this year, though not without some significant legal and social media drama yesterday.
The artist took to Twitter with his beef about the musical, going so far so to post the cease & desist letter for everyone to read, the substance of which involves his claim that the musical violates his intellectual property rights. Following that post, Deadmau5 then engaged in a series of heated discussions regarding what some felt were bully tactics.
It would appear, however, that the controversy has been overcome. While all the back and forth was taking place on social media, the website for the musical was updated with a prominent disclaimer, which seems to have satisfied Deadmau5.
After the disclaimer was brought to his attention, he subsequently tweeted this: "There. The dead mouse musical debacle is settled. They have just put up a disclaimer and called it a parody. Moving along now."
So, the end result? A hell of a lot of attention for a small Toronto production that otherwise might not have had much by way of advance press. Everybody wins?
Photo of Deadmau5 by Jesse Milns
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