A giant inflatable Borat has taken over the Toronto waterfront

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If you were anywhere near Toronto's harbourfront on Thursday, you may have caught a glimpse of Borat floating in the water.

Yes, you read that right.

With Borat Subsequent Moviefilm premiering on Friday on Amazon Prime Video, a giant inflatable version of the pop culture icon, played by Sacha Baron Cohen, took over the city's waterfront and let's just say, it's providing some much needed comic relief.

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#borat #harbourfront #harbourfrontviews #T80T #amazonprime

A post shared by Jen Garcia (@jenifer.garciable) on Oct 22, 2020 at 9:40am PDT

In 2006, Cohen made waves when his hairy character stripped down to a tiny neon, thong-style swimsuit while on the beach in the franchise's first film, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.

Normal day in Toronto with Borat pic.twitter.com/HjkaHK3Q2h
— LittleFinger (@MacYous) October 22, 2020

Now, in true Borat fashion, the inflatable version is also donning the iconic swimsuit as it makes waves in the city, although with a bit of a twist: the bathing suit is actually a face mask.

this Borat marketing is getting a little crazy.. tell me why this boat is passing by harbour front with a huge inflatable borat wearing a thong pic.twitter.com/U49npgU1x2
— cri$$y p (@crissy_palacios) October 22, 2020

The boat carrying Borat is emblazoned with the message, "Wear mask. Save life."

Good one @PrimeVideo @AmazonStudios #Toronto #BORAT SUBSEQUENT MOVIEFILM: DELIVERY OF PRODIGIOUS BRIBE TO AMERICAN REGIME FOR MAKE BENEFIT ONCE GLORIOUS NATION OF KAZAKHSTAN pic.twitter.com/XgkDpubgFu
— Anne Brodie (@annebrodie) October 22, 2020

Toronto isn't the only city Borat visited on his press tour. The inflatable character was also spotted in London, England on Thursday, floating up the Thames river.