it movie toronto

Mysterious mannequins holding balloons appear in Toronto

If you've been downtown today, you may have noticed something rather odd. Child-sized mannequins have been spotted hovering over sewer grates all over the place, and people are creeped out.

This isn't creepy at all. #wheresgeorgieto

A post shared by Carlo Mendoza (@carlomendoza) on

That's the intention, of course. The whole thing is part of a promotion for Stephen King's It, which was filmed mostly in Toronto and is set to be released September 7.

A post shared by Sophia D (@sophia_domen) on

The marketing stunt even has its own hashtag: #WheresGeorgieTO. People are encouraged to take photos with the little guy, who really only wants to be friends.

Stay away from the sewers. #WheresGeorgieTO #ITMovie

A post shared by Warner Bros. Pictures Canada (@wbpicturescan) on

Lead photo by

@wbpicturescan


Join the conversation Load comments

Latest in Film

The cast from the Netflix doc Tiger King is coming to Toronto

Lilly Singh's late-night show cancelled after two seasons on NBC

Toronto cinema has started selling takeout but people really don't like the prices

Jason Momoa movie Slumberland filming at Ontario Place in Toronto

One of Toronto's most popular Pakistani restaurants turns into set for Netflix production

Netflix has officially chosen Toronto for its new Canadian headquarters

The history of the Odeon Danforth Theatre in Toronto before it became a GoodLife

Zac Efron is filming a movie in Toronto this summer