it movie toronto

Mysterious mannequins holding balloons appear in Toronto

If you've been downtown today, you may have noticed something rather odd. Child-sized mannequins have been spotted hovering over sewer grates all over the place, and people are creeped out.

This isn't creepy at all. #wheresgeorgieto

A post shared by Carlo Mendoza (@carlomendoza) on

That's the intention, of course. The whole thing is part of a promotion for Stephen King's It, which was filmed mostly in Toronto and is set to be released September 7.

A post shared by Sophia D (@sophia_domen) on

The marketing stunt even has its own hashtag: #WheresGeorgieTO. People are encouraged to take photos with the little guy, who really only wants to be friends.

Stay away from the sewers. #WheresGeorgieTO #ITMovie

A post shared by Warner Bros. Pictures Canada (@wbpicturescan) on

Lead photo by

@wbpicturescan


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