redbox closing canada

Redbox shutting down in Canada

Redbox is closing its operations in Canada, the company has announced on its website. Depending on how you consume your media, this might not have much effect on your life. The movie rental company entered the Canadian market back in 2012, brimming with optimism that its low prices might draw consumers to use its kiosks instead of cuing up Netflix to take in a flick. A few years into the experiment, the company has admitted that it just didn't work out.

"We were excited to bring our service here, but unfortunately, demand just didn't meet our expectations," reads a statement on the website. "We will be focusing our attention on our U.S. business, where demand for physical media remains strong. Redbox Canada kiosks will be turned off on March 5. They may remain in stores for a couple of weeks after that, but they won't be renting out or accepting discs."

I suspect Redbox had particular difficulty in tech-savvy urban market like Toronto. I'm not sure I ever saw someone use the various kiosks that I'd pass by on the way to get groceries. What do you think? Will the service be missed at all?


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