Massive crowds show up for Hailey Bieber Rhode pop-up in Toronto
A massive crowd of skincare lovers gathered in Toronto on Tuesday for Hailey Bieber's pop-up photo booth in promotion of her beauty brand, Rhode Skin.
The 27-year-old skincare mogul — who is married to Justin Bieber — announced that her brand's pop-up booth would be making the last stop of its tour right here in Toronto, after past events in Ibiza, London, Miami, and Los Angeles.
@katie_chanx Line up in the morning <3 #rhodepopup #rhodephotobooth #rhode #toronto #haileybieber #hailey #fyp @Hailey Bieber @rhode skin ♬ 오리지널 사운드 - 우최미
The official Rhode Skin Instagram Page revealed that the booth would be stationed outside of the Hazelton Hotel in Yorkville on Tuesday between 10:30 a.m. and 6 p.m., with limited edition summer Peptide Lip Tints and photo booth opportunities available.
According to some reports, fans began lining up outside of the booth as early as 3 a.m., and the line quickly multiplied by the time 10 a.m. rolled around.
@rhode the rhode booth 🫶 toronto. thank you to everyone who came out today 🥹
♬ bounce (i just wanna dance) - фрози & joyful
In fact, the line was cut off roughly 30 minutes before the booth was officially due to open, with hundreds of fans standing and sitting on the sidewalks leading up to the pop-up.
@karenhastoomuchfreetime they ran out of capacity before the booth even opened.. this is INSANE #rhode #toronto ♬ original sound - lauraa.torre
"We have reached capacity for the day and have closed the line. That means if you haven't already lined up, you won't be able to join the queue," a statement on Rhode Skin's Instagram page reads.
@malackjaber Rhode photo booth line Toronto #rhode #rhodetoronto #rhodephotobooth ♬ A Summer Place - Hollywood Strings Orchestra
"Toronto I love you! We will be back soon with more fun things," Bieber teased on her personal Instagram story.
While many were hoping to see the Biebers in person at the pop-up, others quickly noted that the happy couple are most likely staying at home to prepare for the arrival of their first child, who is due this year.
