One of the biggest companies in North America is apologizing after customers noted an offensive word on one of the products being sold in its stores.

In a now-viral social media post, a T-shirt is shown with a seemingly innocent message about recycling being sold at Walmart.

The shirt reads, "Recycle, re-use, re-new, and re-think." Well, at least that seems to be what it's intended to say.

But the social media user pointed out that there's a hidden word when you take the first letters from "cycle," "use," "new," and "think." We'll let you spell it out yourself.

I need this shirt before Walmart realizes what they have done.
Find the hidden word. 😏😅 pic.twitter.com/OtiWsFlk3c

— ƒℓαѕкѕ вєƒσяє тαѕкѕ (@whosurdaddienow) April 3, 2023

While the term might not be rude in, say, Australia, it is considered to be on the no-no list in Canada and the US as it’s an offensive term for women.

Haha, my wife found em at our local Walmart pic.twitter.com/nmOSt52l15

— GreenhouseGrowz (@PushinPetunias) April 4, 2023

Walmart was made aware of its blunder and pulled the shirts from the shelves.

"When we became aware of some unfortunate and unintentional language in a recent T-shirt design, we removed the items from sale," Walmart Canada Senior Manager Stephanie Fusco explained.

"We apologize for any unintended offence this has caused. These products can be returned for a full refund in stores."