ovo u of t

OVO is launching a merch line in collaboration with U of T

If you need any more proof that Drake is ridiculously proud of his Toronto roots, look no further than his clothing brand's upcoming line. 

A new video posted to the October's Very Own Instragram page Wednesday teases the company's new line, which is set to launch this Friday.

And, in a move that's sure to evoke feelings of envy from Ryerson and York students alike, OVO's new merch is a collaboration with the University of Toronto.

The clip features four-time Olympic medalist and U of T alumna 
Kylie Masse walking around the university's campus wearing several different items of clothing featuring both the OVO symbol and the letter T.

ovo u of tFour photos shared to the brand's Instagram stories show even more of the items that will be released in two-days' time, including a varsity jacket, crewneck, t-shirt, baseball cap, long-sleeved shirt, gym shorts and quarter-zip. 

ovo u of tPrices for the items have yet to be released but, if they're anything like the other products sold by OVO, you can be sure they won't come cheap.

ovo u of tThe new merch line will be available for purchase in store and online starting Friday, Aug. 20.

Photos by


Latest Videos

Join the conversation Load comments

Latest in Fashion & Style

There's a massive movie wardrobe sale in Toronto this weekend

There's a huge Crocs warehouse sale near Toronto this month

10 signs you shopped at the Eaton Centre in the 1990s

Popular beauty brand Glossier is finally coming to Canada

5 stores to find rare vintage and used sneakers in Toronto

Toronto was just ranked one of the best cities in the world for shopping

Popular Spanish fashion brand opening its first stand-alone Canadian store in Toronto

Toronto tattoo artist inks pilot flying nearly 10,000 feet above ground