This should be invisible

cadillac fairview malls

Toronto Eaton Centre owner found guilty of hiding facial recognition cameras in kiosks

More than five million images of faces have been collected without the consent or even knowledge of shoppers at Cadillac Fairview-owned malls across the country, according to Canada's privacy commissioner. 

The Privacy Commissioners of Canada, Alberta and B.C. announced in a joint statement on Thursday morning that they had concluded an investigation into the major mall operator's alleged use of facial recognition cameras inside information kiosks.

The privacy watchdogs concluded that CF had indeed "embedded cameras inside their digital information kiosks at 12 shopping malls across Canada and used facial recognition technology without their customers' knowledge or consent."

A list of malls in which the cameras were used includes Toronto's Eaton Centre, Sherway Gardens and Fairview Mall. 

According to the privacy commissioner's report, CF had new "Anonymous Video Analytics (AVA)" technology was installed into wayfinding directories at all three GTA malls (and others in Quebec, B.C., Alberta and Manitoba) sometime in December of 2017.

Cadillac Fairview Corporation Limited told investigators that the technology was enabled between May and July of 2018 as part of a pilot project.

It is of note that said "pilot project" wrapped at the end of July, right after a series of news articles highlighted CF's shady practice of capturing biometric data from customers without consent through tiny, inconspicuous cameras.

The company, one of North America's largest commercial real estate operators, promised in August of 2018 that it had suspended the use of these kiosk cameras at malls in Calgary, but only after the provincial and federal privacy investigations were launched.

CF has removed the cameras from all of its digital directory kiosks as a result of the privacy investigation, and is said to have deleted the data it collected, save for what's "required for potential litigation purposes."

"This includes the 5 million biometric representations of individual shoppers' faces, which it had retained for no discernable reason," wrote the team of privacy commissioners in their release.

CF, for its part, argued that it was only collecting the data to analyze ages and genders of shoppers, not to identify individuals. It also tried to say that it had warned shoppers by placing small decals on mall entry doors — a measure that officials deemed insufficient.

"Shoppers had no reason to expect their image was being collected by an inconspicuous camera, or that it would be used, with facial recognition technology, for analysis," said federal Privacy Commissioner Daniel Therrien in a statement.

"The lack of meaningful consent was particularly concerning given the sensitivity of biometric data, which is a unique and permanent characteristic of our body and a key to our identity."

While the collection and storage of customer data was found to be problematic, the commissioners are perhaps even warier of how CF did it — in near-total secrecy.

"The three privacy commissioners have recommended that if Cadillac Fairview were to use such technology in the future, it should take steps to obtain express, meaningful consent, before capturing and analyzing the biometric facial images of shoppers," reads the release.

"The Commissioners remain concerned that Cadillac Fairview refused their request that it commit to ensuring express, meaningful consent is obtained from shoppers should it choose to redeploy the technology in the future."

Lead photo by

Fareen Karim

Latest Videos

Join the conversation Load comments

Latest in Fashion & Style

Thousands of Drake-obsessed fans wait in line for hours at Toronto OVO warehouse sale

IKEA offering discounts to drivers but not transit riders and Toronto isn't impressed

Toronto beauty boutique has permanently closed after a decade in business

People in Toronto are loving the new show about a bridal store in Little India

Zellers is now hiring in Toronto and dropping all kinds of hints about its comeback

Toronto shoe store that was the only one of its kind has permanently closed

The best looks from a Euphoria-themed party at SoHo House in Toronto

Two women in Toronto are changing the male dominated condom industry