james charles toronto

Thousands of James Charles fans showed up at Square One this weekend

The deafening sound of high-pitched screaming filled the halls of Square One Shopping Centre this Saturday in a moment people had been waiting for all week: a glimpse of makeup guru James Charles. 

Thousands of fans (mostly teens) swarmed the first and second floors of the Mississauga mall to see the 19-year-old Youtube and Instagram star, who came to Toronto on the weekend for the grand opening ceremony of the cosmetic store Morphe

Armed with a pair of giant scissors, the first male CoverGirl ambassador in history marked the occasion with a ribbon-cutting as a sea of people collectively lost their minds. 

According to a Tweet from Charles after the event, more than 10,000 "sisters" showed up for his event, setting a new record for the makeup ingenue, who only started his makeup journey in 2016 but already has his own Morphe palette and brush set. 

The official meet and greet started at 11 a.m., but people queued up way before then to snag a spot in the line. 

The mall doesn't even open until 9:30 a.m. on Saturdays, but the dedicated were there well before that.

Even the lucky winners of the wristband contest had to wait hours to see him. 

It was so packed, there was barely enough room to walk. Anyone who happened to be perusing in the mall on Saturday chose a bad day to shop.

It's safe to say people were beyond sister shook.

Lead photo by

@marisamelice


Join the conversation Load comments

Latest in Fashion & Style

The Gap is opening a new sustainable athleisure store in Toronto

Two friends ready to open new hair salon in Toronto despite uncertain future

This shop will send out sweet made-in-Toronto cards to your friends for you

People are really hating on the Hudson's Bay Team Canada Olympics jean jacket

This Toronto vintage shop owner sells clothes right out of her very cool mom's closet

The top 10 interior designers in Toronto

Toronto jewellery store that's been a neighbourhood fixture since 1961 is closing

Popular Montreal fashion boutique permanently closes Toronto store