james charles toronto

Thousands of James Charles fans showed up at Square One this weekend

The deafening sound of high-pitched screaming filled the halls of Square One Shopping Centre this Saturday in a moment people had been waiting for all week: a glimpse of makeup guru James Charles. 

Thousands of fans (mostly teens) swarmed the first and second floors of the Mississauga mall to see the 19-year-old Youtube and Instagram star, who came to Toronto on the weekend for the grand opening ceremony of the cosmetic store Morphe

Armed with a pair of giant scissors, the first male CoverGirl ambassador in history marked the occasion with a ribbon-cutting as a sea of people collectively lost their minds. 

According to a Tweet from Charles after the event, more than 10,000 "sisters" showed up for his event, setting a new record for the makeup ingenue, who only started his makeup journey in 2016 but already has his own Morphe palette and brush set. 

The official meet and greet started at 11 a.m., but people queued up way before then to snag a spot in the line. 

The mall doesn't even open until 9:30 a.m. on Saturdays, but the dedicated were there well before that.

Even the lucky winners of the wristband contest had to wait hours to see him. 

It was so packed, there was barely enough room to walk. Anyone who happened to be perusing in the mall on Saturday chose a bad day to shop.

It's safe to say people were beyond sister shook.

Lead photo by

@marisamelice


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Fashion & Style

Reformation's new high-tech Toronto store has 'magic' fitting rooms and they're amazing

Goodwill plans to open more than 40 thrift stores in Canada

A major hardware store brand is about to disappear from Canada forever

Zachary Quinto spotted shopping at a Toronto vintage shop

Toronto jewellery store permanently closing after over 10 years

Someone found a whole bunch of retro shopping bags from closed Toronto stores like BiWay

Bed Bath & Beyond Canada offering biggest liquidation discounts yet before closing

Fabricland to replace H&M along Toronto's most-expensive retail strip