Ikea fur protest

People just stormed an Ikea in Toronto to protest animal skin rugs

A group of animal rights activists made shopping at Ikea even more traumatic than usual this weekend by staging a protest at the Swedish retailer's North York store.

Video footage from the demonstration shows about a dozen protesters carrying signs through the sprawling warehouse and showroom – some of them featuring dead and bloody animals.

"Ikea! Shame on you for selling the skins of cows, the real skins of sheep!" shouts one of the protest's leaders at the beginning of the video. 

"You're a progressive company? You sell vegan food? You've won awards for your synthetic materials?" she continues. "How dare you sell the skin of real cows and real sheep! This is disgusting!"

Protesters commenced to walk around the store, chanting things like "IKEA has blood on its hands!" and "Animals don't want to die!"

Their main concern, as the signs and chants suggest, is Ikea's use of animal skins to make and sell decorative rugs.

"Using animals as mere decorative items, is not only cruel, but ignores the damaging environmental impact of animal agriculture," said organizer Roman Thompson in a release, noting that the company prides itself on being environmentally friendly. 

Police were called to Ikea in response to the protest, according to Jenny McQueen, a noted animal rights activist and coordinator for Direct Action Everywhere Toronto.

Thompson is starting a petition, according to McQueen, and says he will encourage other cities to protest Ikea until the company changes its policy on animal feathers and skins.

Lead photo by

Len Goldberg


Join the conversation Load comments

Latest in Fashion & Style

The top warehouse sales in Toronto this September

Drake takes heat for wearing Hells Angels hoodie

Town Shoes is closing down all of its stores after 66 years in Toronto

Toronto is getting three new Uniqlo stores this fall

The top 10 markets and pop-ups in Toronto this September

Vegan protesters stun shoppers at the Toronto Eaton Centre

Toronto stores will be open until midnight this weekend

Someone just got married at a Toronto dive bar