Shoppers Drug Mart ditches self-checkout voice after complaints
Shoppers Drug Mart is saying "Ugh, WHATEVER, bye-eeee!" to the widely-reviled 'snarky teen' voice inside its automated checkout machines.
As promised, the retail pharmacy chain has started rolling out new self-checkout prompts at its stores across the country. This voice, according to the company, was made using Canadian talent – not Kardashian talent.
Here she is in all her polite, robotic, vocal fry-free glory:
Just listen to those soft, Northern-sounding A's (or should I say "eh's"? Hehehe.)
A lot of people hated that voice, likening it to "a bored drunken teen," a "whiny millennial", the "Cash Me Outside" chick (of Maury and then internet fame,) Family Guy's Peter Griffin as a secretary, and a teenager in the 70's (did they sound different back then?)
Shoppers Drug Mart needs a better voice performer. This one sounds like she’s rolling her eyes and filing her nails. pic.twitter.com/TkDDSZMrMU— Tod Maffin (@todmaffin) June 30, 2017
So many people were complaining online about the machine's perceived attitude – most of them, entirely unprompted – that Shoppers was compelled to take action. We were compelled to write about it and, more recently, look for real-life evidence of the new voice in action.
Of the six downtown Toronto Shoppers Drug Mart locations I visited while searching for the new prompts, only one of them – the 24/7 store at Yonge & Carlton – had eliminated the super-villain inside of their machines.
Nothing appears to have changed with these self checkouts expect for the voice prompts.
The lady whose photo greets us still looks like Blake Lively – she just sounds more like Anne Murray. Robot Anne Murray.
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