This should be invisible

ttc toronto

Someone made a fake TTC merch website

How often do you get frustrated with the TTC? If you take it regularly, you probably have a love-hate relationship with the Toronto transit system. And two Torontonians captured that feeling perfectly with their new website NotInService.ca.

The site riffs on the TTC's new online shop, but instead of celebrating the Red Rocket, the fake merch depicts all of our biggest transit woes. For instance, there's a mug that says, "ongoing fire investigation at eastbound at Pape Station," and a t-shirt that reads, "due to an earlier delay, you may experience longer than normal travel times."

According to the site's creators, who posted about it on Reddit, they were inspired by subway ads for real TTC merch and wondered who would actually buy it.

"In our experience, people aren't really proud of our transit service - it's more something we commiserate over. Especially with winter coming up," they told us via email.

"We thought it would be funny to make a parody showing the TTC what commuters deal with on their everyday rides into work. Hopefully it's lighthearted enough that everyone can appreciate the joke. And maybe it'll spark some discussion about the kind of public transit system Toronto deserves, and why we don't have it."

And as you scroll the items, which are unfortunately not actually for sale, you can almost hear the disembodied women's voice that regularly ruins your commute.

Lead photo by

NotInService.ca


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