toronto fashion week

Toronto Fashion Week has a new name

When designers reveal their Fall 2016 collections next month, they'll do so at the simply named Toronto Fashion Week. That's because after a six season deal, World MasterCard is no longer sponsoring the event.

According to the Canadian Press, this isn't the only change coming to the biannual fashion extravaganza.

All Toronto Fashion Week shows will now unfold on the main runway. IMG Canada's (who runs fashion week) director Carolyn Quinn tells the Canadian Press that there may be opportunities for smaller designers to present together, just in case they can't fill an 800-seat room yet.

Along with these initiatives, the Canadian Press notes that Toronto Fashion Week also wants to start attracting more of a consumer audience to its presentations.

Photo by Mauricio Calero.


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