Since 1989, John Fluevog Shoes has called 242 Queen St. W home. That'll all about to change on August 1st when the store moves westward to a new space at 686 Queen St.

After more than 26 years in one spot, the store needed a bigger space. Its new location is right at the corner of Queen and Euclid, right where a TD bank used to be. And, it's directly across the street from local favourite Heel Boy, but both retailers cater to different crowds.

Vancouver native John Fluevog began selling his eponymous footwear in 1970. Since then numerous celebrities including Madonna, Jack White and Alice Cooper have worn his shoes.

For the grand opening this weekend, the new shop will feature limited edition models of the Newell boot and Dorothy heel. Toronto street artist Birdo painted a mural on the shore's exterior, which incorporates Fluevog's iconic Munster shoe.

Along with the Queen Street location, there's a John Fluevog store at 4 Trinity St. in the Distillery.