future is the future

Toronto gets a gender neutral online clothing store

Toronto has a new online clothing store that also happens to not be gender specific. Future is the Future, named after a song from the band Electric Six and founded by our own Natalia Manzocco, stocks second hand vintage duds and locally made jewellery that's geared more toward one's shape and style than X and Y chromosomes.

The idea for the store has its roots in the notion that it's sometimes easier to shop for clothes based on how they look on someone rather than being forced to browse via the traditional men's or women's paradigm. To that end, Future is the Future posts photos of its entire inventory online modeled by regular folk with useful info like measurements for length, chest, waist and arms as well as fitting notes.

Case in point, this Banana Republic sweater is said to fit like a men's medium or a women's extra large. A vintage varsity jacket fits like a men's small or women's large and also comes with the handy note that it's from a local high school in Windsor.

Future is the Future isn't the only androgynous-focused clothing store or brand, but it's certainly at the forefront of what seems like a new trend. Los Angeles based Greyscale Goods and Brooklyn's Marimacho are other forerunners in the space.

For now, shop Future is the Future online (most items are around $25 with $8 added for shipping anywhere within Canada), or find them this month at Vendor Queens, a craft and vintage market coming to the Evergreen Brickworks on December 14 and 21. You can also check out their Facebook page for updates on places they might pop-up around the city.


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