urbane conviction toronto

New online shop delivers clothes by bike in Toronto

Let's say you're at work, in your office-appropriate but not particularly impressive 9-to-5 threads, when all of a sudden, you remember: Your friend's birthday party is tonight. Horror sets in as the fabric of your $19.95 polo shirt begins to chafe. You realize there's no time to run home, or even run to the store - and, most disastrous of all, your friend's hot cousin might be there tonight. What to do?

Well, if you live or work in a certain part of Toronto (see above map and here), you can have a sharp new outfit delivered via bike courier, thanks to this new Toronto startup. Urbane Conviction, a fashion site launched by a group of U of T students and grads, has partnered with local courier services to offer same-day delivery from Runnymede to the Don River. As long as your order is placed before 2 p.m., they can jet it right over to your desk.

The site offers fun, sleek menswear and womenswear, with a focus on smaller sizes; women's clothing ranges from sizes 00-6, and menswear caters to guys who wear a 32-inch waist or smaller. (The rest of us, though, can still grab some adorable accessories and shoes.)

They also offer delivery to the rest of Canada and the world - though for that, lamentably, they're forced to use Canada Post.


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