Wilfred Toronto

This Week in Fashion: Designer wins big business prize, Denis Gagnon and Lancome, vintage shopping behind a salsa club, Coco Rocha video, Wilfred in Toronto

Vintage Sale behind Lula Lounge
The only vintage sale worth going to this weekend (maybe) is behind a salsa club. On Saturday, the lot behind Lula Lounge, the Dundas West club with Latin flavour and imported tequila, will host the one-day-only Summer Lovin' sale. The vintage scavenger hunt is one of the first in Toronto to bring to life Etsy superstars and give them a 3D audience.

Get a head start and browse goods from participating shops before they hit the street: Naughty Mess Vintage; Fashion Riffs; Ampris Loves Vintage; and Honey Mad Vintage. Aug 6, 12 p.m. - 7 p.m., 1585 Dundas St. W. (behind Lula Lounge, down the alley, to the left).

Canadian designer takes small business contest for big prize win]
A brand makeover Toronto-based designer Rachel Sin is the recipient of the first annual BIBIt contest. Launched in June by Kate Engineer, the Toronto marketing/PR bosslady behind namesake firm BIB, the new - and very necessary - prize is aimed at giving small business owners the tools for a complete brand overhaul.

Engineer organized the prize, which was somewhat under-promoted, as a way to bring exposure and expertise to businesses in the fashion, lifestyle and beauty industries. Participants had one month to submit their companies for consideration by four expert judges - from a new media firm to Engineer herself - who would also offer services to the winner.

Sin, who's garnered a small following for her modest and contemporary collections, gets a package valued at $30,000: a six-month public relations management contract; a branding consultation; a fully produced video campaign; and new web digs. The package also entitles Sin to a media event, so mark your calendars for her FW2012 preview. Missed your chance? There's always next year.

Denis Gagnon x Lancôme makeup collab is yours for the buying
Montreal's Denis Gagnon has made a career out of innovation and taking risks - in his collections and in his extra-circulars. First it was a foray into shoes with Aldo seen in his most recent runway show, and now, he's a makeup connoisseur with a new collection in conjunction with Lancôme.

Announced in May, the 13-item collection of shadows kits and blushes and lipsticks is up for order on Lancôme's site, much to the delight of beauty editors across the country. According to Gagnon, sexy and smoky is what you'll find. Give it a whirl and report back.

In case you missed it...
Canada supermodel Coco Rocha made a documentary about traveling to Haiti set to premiere this September. Watch the teaser trailer here or below.

Artizia has announced that sister label Wilfred - a trendier offering for the grown-up TNA-er - will find its first home at the Toronto Eaton Centre. Opening August 25, the 1,600-square-foot boutique will carry the entire Wilfred collection and two diffusion labels. Make your wish lists now because opening day will see you working harder than the first day of a new H&M designer collaboration.

Top image from the Wilfred collection


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