Moon Mimran

Is Moon the next Club Monaco?

The Mimrans are expanding their empire. Canada's reigning fashion family has continued its sartorial onslaught with the reveal last week of its affordable new women's line, Moon, which will be available exclusively at The Bay ($19 to $139).

First came Alfred Sung and Club Monaco. Then came Pink Tartan. Along came Joe Fresh Style. Where does Moon fit in with the Mimran fash fam-jam? Pair the crazy-low price-point and less-fancy materials of Joe with an elegant, older Club Monaco sensibility. Like a mall-price Pink Tartan, methinks?

Moon apparel

The pieces are all terribly safe, apparently meant to take their post-whippersnapper women from the office to night-time (although most of the pieces are more suited to a night on the couch than a night on the town).

Moon Mimran

The palette is pleasantly soft for fall, with shades of grey, and different knits to choose from. The silhouettes are very simple: a buttondown and a cardy here, a pencil-skirt and a peacoat there.

Moon Mimran

My favourites were the pieces that played a little more with shape, such as the eighties-inspired sweater with sleeves that started out huge before tapering tight to the arm, and the military-style knit t-shirt dress.

Moon Mimran

But do the lady-masses want these standout pieces, or just the safe options? Let's keep an eye on Moon and find out.

Moon MimranMoon MimranMoon TorontoMoon Toronto

Photos by Jonathan Loek.


Join the conversation Load comments

Latest in Fashion & Style

Toronto retail worker shares tips on how to be a good customer doing curbside pickup

Edgy American eyewear brand permanently closing its only Toronto store

How these two friends from Toronto built a multi-million dollar swimwear brand

Rep your neighbourhood with Toronto-made custom hoodies popular with hip hop artists

Toronto candle maker says Scarborough candles don't actually smell like beef patties

Canada is finally getting a Bath & Body Works online store

Toronto reports significant COVID-19 outbreak at cult beauty brand DECIEM

Toronto is getting the first Canadian location of hyped sneaker brand Golden Goose