Douglas Coupland Roots

Roots goes chic with Douglas Coupland designs

Douglas Coupland. Roots. Fashion. One of these things is not like the other. But, somehow, two ultra-Canadian forces have joined to make a sartorial statement of originality, and surprising chic, in the collabo Roots X Douglas Coupland.

Douglas Couland

Beautifully bearded author and multi-talent (he's an acclaimed artist, as well as a generational and national touchstone--no big deal) Coupland turned his eye to design and paired up with Roots for the brand's first-ever guest designer spot--these wares are being sold locally at a Technicolour-ed pop-up store at the Narwahl Art Projects space (680 Queen Street West) through July 25. (Some products go national at select stores after that.)

Roots Douglas Coupland

The theme of "Canada Goes Electric" has manifested itself in tech-tastic armfuls of test patterns, motherboard prints, and iconic emblems used in quirky new ways, like an emerald-green pennant emblazoned with the recycling symbol, and a shirt bearing a faded facsimile of your standard Roots letterman jacket. Socks, scarves, tees, and hoodies share space with laptop sleeves, Coupland's jolly art, and bags.

Olympic wear is so last season. Go chic. Go Canuck. Go Coupland.

Date: Until July 25th
Open: Thursday through Sunday
Hours: Thursday through Saturday, 11am-7pm, and Sunday, 12pm-6pm.

Roots Douglas CouplandRoots Douglas CouplandRoots Douglas CouplandRoots Douglas Coupland

Photos by Jonathan Loek.


Join the conversation Load comments

Latest in Fashion & Style

Here's where to get furniture made out of Toronto trees

Home Hardware is permanently closing 30-year-old Toronto location

One of Toronto's most unique shops closing and transforming into something different

Ford says wife and daughters want him to open Ontario hair and nail salons early

Toronto clothing brand Peace Collective has permanently closed its flagship location

Toronto florist that's a neighbourhood favourite is asking for help to survive

Forever 21 just reopened its first physical stores in Canada and two are at Toronto malls

30 stores to buy local in Toronto by neighbourhood