Frugal Fashion Week

Last Call for Frugal Fashion

Who likes saving money? I do, I do! We all do, right? When it comes to shopping, everyone loves a deal--especially in these cash-strapped times.

But it's not just the shoppers who're pinching pennies: shop-owners are suffering, too. So why not bring the two together, event-planner Gillian Downes thought.

And so Frugal Fashion Week came into being. The four-day-long event kicked off on Thursday with a party at local high-end shoe and accessory haunt Chasse Gardee.

Downes was one of the casualties of the economy, having shut down her beauty boutique recently. "As a retailer, I know how hard it's been. I got burned out trying to figure out how to get people in the store," she said.

After seeing the city's stores going on sale en masse and the rise in store parties to lure in customers, Downes wanted to throw a fashion event that emphasized spending, rather than just fashion. "The point is to shop!" Downes laughed.

This way, shoppers get discounts on regularly priced merchandise and stores can meet new customers. So far, the weekend has featured a Vintage 69 fashion show at The Social, and a brunch/shopping party at The Drake.

Frugal Fashion Week's West Queen West Shop Crawl continues today, Sunday, as stores like 69 Vintage, Thieves, Chasse Gardee, Fawn, Preloved, and Charlie offer discounts (look for the "F" in participating stores' windows).

Photos by Julie Heffernan.


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Fashion & Style

Uniqlo opening massive new store in Toronto mall this weekend

Massive craft festival happening in Toronto next month with over 400 vendors

Toronto retail chain receives barrage of bad reviews for allegedly not paying vendors

Shoppers Drug Mart yet again facing backlash for shockingly overpriced items in Toronto

IKEA is opening new Ontario locations of their latest concept store

Trendy nail salon will be forced to move locations to make way for new hotel in Toronto

Toronto Instagram account opening its first permanent retail store in local mall

AI-powered clothing store plans to open Toronto location