fashion targets breast cancer

Targeting Cancer, the T-Shirt

I'm a jeans and t-shirt kind of gal. I love them. And no matter what shows like What Not to Wear tell me, I like wearing tees that make a statement. And I can't help but love this year's Fashion Targets Breast Cancer "bullseye" shirt designed by Joe Fresh. (Fun fashion meets my budget? Hello!)

fashion targets breast cancer


For years I've been collecting the shirts (I think, by now, I have one in every colour) and I always wear them proudly on Fashion Targets Friday (this year it's May 29th).

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Which is why I was so excited (like a giddy school girl) to be invited to this year's tee launch party. With breast cancer advocates (MJ DeCoteau), stunning celebrities (Kristin Booth and Amanda Brugel), designers (like Joe Mimran and Kimberley Newport-Mimran), some sexy firemen and a couple performances by burlesque dancers, the hopping party at Jezebel raised awareness about breast cancer.

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I also got some info on a cool contest for fashion design students and recent grads (if only I had the talent!). Come up with a cool and clever design for a bullseye-inspired tee and you could win a $1,500 grant toward your schooling. Finalists will be chosen by some of Canada's most fashion-forward journalists and designers. And the winner will be determined by a public vote happening from May 19th to June 10th.

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The shirts are on sale now at all Joe Fresh locations and are only $12. What's more, all of the proceeds go to funding various national programs operated by Rethink Breast Cancer.

It's one tee statement we can all be proud to make.

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Photos by Tom Sandler


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