Shopcoat is a vintage clothing store with curated pieces inspired by fashion styles from the 90's.
The brand started out as a pop-up stand by three friends and now shared store owners, Amanda Julian, Sandra Wiseman and Camilla Marler.
Starting in 2019, they would set up at Vintage Crawl hosted right near the location of their future brick and mortar store.
After selling out of their stock most weekends, the three women combined their creative backgrounds together to open up a store once and for all.
Julian, being a photographer, Wiseman who's into design, and Marler with her background in fashion were able to find their niche among the vintage clothing scene in Toronto.
Most secondhand shops are a free for all when it comes to finding sizes and the type of vintage look you're going for. Do you want to look like you just stepped out of the 80's? Or combine staple pieces from the era to appear more modern?
Shopcoat does the heavy lifting for you. They curate their clothes according to popular fashion trends, that blend in a style from the 90's, with basics that are unique and easy to mix and match.
Take this Levi's knit sweater ($50.00) for example, seems simple enough. But if you look closer, the material is quite sheer and has a funky texture in comparison to your average black sweater.
Pair a lace tank underneath with any denim or leather pant, and a sweater that would otherwise be rather plain, has a bit more edge to it, while still maintaining its simplicity.
All of the clothes at Shopcoat are handpicked by the store owners themselves who often visit warehouses and estate sales to find what's trending.
Inclusive sizing is important at the store, which is why they rework most of their denim and get them pre-tailored to fit a variety of sizes and body shapes.
This includes, minimizing stiffness, by taking in waist lines, or adding length to jeans that would otherwise fit as floods on taller people.
This pair of lightwash reworked denim ($102.00) would make a cool outfit with a statement piece, like this brown fuzzy tank ($35.00).
Tiny crops and tanks are super in right now, however they can often prove to be unflattering when you sit down. This fuzzy tank is great for hugging you in all the right areas, without exposing too much.
One of the pieces proven to be a topseller at Shopcoat are their leather jackets. They come in top names from the 90's, like this Danier one ($135.00), which can be dressed up with a matching pair of leather pants, or more casual with a hoodie underneath.
Outside of clothes, the store also offers some cool knicknacks to match their vintage aesthetic. Shopcoat is one of very few stores in Toronto to stock Apartamento ($30.00), an interior design magazine from Barcelona.
Pick one up as a stylish addition to your coffee table, or as a gift for your design loving friend.