okayok toronto


OKAYOK is a clothing store specializing in stylish, locally-made loungewear. 

Made for those who love a cozy statement piece, this Toronto brand takes everyday staples and re-imagines them with playful designs and contemporary colours. 

okayok torontoSince launching OKAYOK in 2017, Adrienne Butikofer has been a staple presence at events like Toronto's One Of A Kind Show, and you can find her designs at other local shops like Coal Miner's Daughter, Fawn, and the Drake General Store. 

okayok torontoBefore that, she'd been designing since 2004 with previous projects like Skinnysweats. 

okayok torontoNow with her own shop, Butikofer can sell her pieces just below the workshop where custom graphics are all designed and pain-stakingly applied. 

okayok torontoColours and themes change every season: the Holiday 2018 line was a personal fave with its range of confetti tees, or the SS 2018 cloud sweaters. 

okayok torontoCurrently, it's the Rejection Collection, which includes cottage country looks like a play on Canadian classic Northern Reflections, with the same sweatshirt silhouette ($150). 

The Scenic Crewneck ($165) was designed with an interesting seven-layer vinyl graphic made in collaboration with Allison & Cam, available in some fun colours.okayok torontoTie-dye pieces are for the Internet-age hippie. The Block Party Tie Dye ($85) sews four older pieces together while the Hippe Tiers! ($85) mashes them up in rows. As a mom herself, Butikofer always has a good selection of kid-friendly sizes as well. 

okayok torontoThere are some more vintage lounge looks available too, like the tennis-friendly, cotton spandex and French Terry Somerset shorts ($85).

Staples that are available year-round are Butikofer's timeless cotton and spandex skinny sweats ($50), a remnant of her previous brand.

okayok torontoAccessories include tote bags ($35) and very temping cotton dyed socks ($16) which come in rare colours.

okayok torontoThe current limited edition hue is a "Glow In the Dark, Not Glowing" green. 

okayok toronto

Photos by

Hector Vasquez

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