Love of Mine
Love of Mine is the best new store that's opened this year (so far).
A jewelry buyer for many years, owner Anna Damelin has chosen a stellar collection of designers to splay in her tall glass cabinets and hang on the walls. City exclusives include Swallow, Pade Vavra , St. Kilda , and Heather Benjamin , while Canadian favourites Biko and Frug make up the more wallet-friendly price-point.
But its jewelry isn't the only treasure that makes its home in the Queen West boutique. Damelin wanted to put together a lifestyle store that offered a full range of unique treats, from giant ceramic unicorn heads from De Casa ($800) and Canopy Design 's bird-embossed bell-shaped light fixtures ($3500) to Rebecca Minkoff purses ($428) and candy-coloured leather poufs from Morocco ($465).
"First I wanted to have a jewelry store, and then I wanted an interior design store, but I just wanted to open something we didn't have. The bottom line is: I love stuff! I wanted to offer beautiful, unique things," Damelin said, pointing out that customer service and pieces that you can't find elsewhere in Toronto will make the "lifestyle" idea as much a selling point as the products themselves. Think Colette , the beloved lifestyle boutique in Paris that has been a go-to destination in the City of Lights for years.
Damelin is even carrying a small collection of great clothing brands, such as beaded Akiko blouses ($298), Candela boots ($529), and Yarnz cashmere scarves adorned with a darling antique cameo print ($210)
But back to the jewelry. Some stand-outs include delicate, diamond-encrusted Zoe Chicco knuckledusters ($439 - $1210), Gemma Redux 's chunky ropes of chain ($298 - $439), Swallow's replica antique stamp necklaces (featuring words like "persevere" and "friendship" ($338), and sparkly raw gems poking out of Heather Benjamin's dimpled gold vermeil bands.
Those looking for a cheap-and-cheerful addition to their jewelry box can pick up an elegant chain-mail strand from Biko that can be draped like a necklace-scarf ($89) and comes in bronze, silver, or gold; a chunky snake necklace ($28); or Frug's whisper-thin, whimsical unicorn necklace.
"Whether you're buying a $20 necklace or a $500 necklace, we want you to feel the same," she said.