Dairy Queen in Ontario apologizes after sign was posted supporting convoy
A Dairy Queen restaurant in Listowel, ON was spotted posting signage reading "thank you convoy" over the weekend.
A photo of the sign circulated on social media with thousands of comments and reaction. Dairy Queen has replied to saying the signage has now been removed.
"Thank you for contacting us. We contacted the independent franchise owner at this location and we are told the message has been removed," their reply reads. "Know that we discourage non-business related messages at DQ restaurants."
"Thank you for your quick response," someone else replied to DQ.
"Had you not I never would have bought another Dairy Queen ice cream again - in spite of it being the best ice cream ever. I hope that manager has been removed."
Thank you for your quick response. Had you not I never would have bought another Dairy Queen ice cream again - in spite of it being the best ice cream ever. I hope that manager has been removed.— Didi Miesen (@DidiMiesen) February 12, 2022
While one person appreciated the reply, other people were so upset by the image they wanted to boycott Dairy Queen.
Yup. Dairy Queen is dead to me.— Ron☘ (@kellr2010) February 12, 2022
Some people were also critical of Dairy Queen's response, calling it "wishy washy."
It's good you responded but "Know that we discourage non-business related messages at DQ restaurants." is a really weak response. Would have been better if you left off that wishy washy non-committal statement.— Rick Calder (@calder12) February 12, 2022
"'Know that we discourage non-business related messages at DQ restaurants' is a really weak response," said one person.
The @DairyQueen social media person is unable to handle this & is copy and pasting the same weak tweet all afternoon. Get a strong response denouncing this sign as your brand is taking a hit. The sign was awful, the response even worse. @DQCanada pic.twitter.com/XNyfxfmbEO— Robert Wooden (@rgwooden) February 13, 2022
One person actually said the copy-and-paste response was even worse than the sign.
I'll tell you something. I LOVE DAIRY QUEEN. But if I lived in Listowel, Ontario, I'd want to know who that franchisee was and I'd never ever be a customer at any business they owned, for fear the profits would go to fund, say, TERRORISM.— Caracticus Thirdaisi (@Caracticus) February 13, 2022
Other people are saying they'd just rather not support the specific franchisee location rather than boycott the whole chain.
I want the location so I can support them— Frizzle Fry (@tloxton77) February 13, 2022
Of course, there are also those on the side of the convoy who now want to support Dairy Queen and the location.
It's not the first time an Ontario franchisee has used their corporate sign to support the convoy: a Home Hardware in Strathroy was also spotted with a sign reading "we support the truckers, end the mandates."
A local shop in Toronto was also recently subjected to backlash after they posted a similar sign in support of the convoy.
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