This should be invisible

pinkglow pineapples

You can now buy rare pink pineapples at a grocery store in Toronto

Pinkglow pineapples—the rose-fleshed fruits that took Del Monte 16 years to bioengineer—are now available in Toronto. 

Previously only available in the States through online purchasing, these genetically modified piña from America's megaproducer of processed foods can now be found at Loblaws.

They're selling for $39.99 CAD per Pinkglow Pineapple, with limited supply, only at the Maple Leaf Gardens location

You may be asking why, in this economy, or ever, would anyone pay that much money for a single pineapple. 

pinkglow pineapples toronto

Del Monte's Pinkglow pineapples are now available at Loblaws' Maple Leaf Gardens store for a limited time. Photo courtesy of Loblaws produce.

Pineapples, which are native to South America, have been a marker of wealth since the late 1400s, when Christopher Columbus pilfered some back to Spain. At one point it cost American colonialists $8,000 to display a single pineapple at their lavish dinner parties.

This bioengineered pink pina is just the continued legacy of that obsession. 

Feel better knowing that it's actually cheaper right now than the original going price in October, when Pinkglow first launched online at $49 USD each.

This luxurious variant, purportedly sweeter and juicier than its yellow-fleshed counterpart, has been in the works since 2005. According to Del Monte, commercial export permits delayed the product's release. 

Dubbed the "Jewel of the Jungle", each pineapple arrives in a luxurious box. They're hand-picked by farmers in Costa Rica. Each one takes up to 24 months to produce. 

Extra Lycopene, the pigment that lends colour to other fruits like tomatoes and grapefruits, give the pineapples that extra pink hue. 

Aside from its colour, what sets these Del Monte creations apart is that they arrive without their spiky crowns, which are cut off prior to shipping and replanted as a "sustainable method." 

Lead photo by

Pinkglow Pineapple

Join the conversation Load comments

Latest in Eat & Drink

Toronto is getting an indoor Asian street food competition

Turkish restaurant flagged for 8 infractions by Toronto health inspectors

Toronto cookware store that's been in business since 1981 permanently closing

TikTok of Ontario dairy farmers dumping milk shows what's being done to keep prices up

Toronto restaurant ranked the most beautiful views in Canada

Lockdown project founded by high school friends becomes successful Toronto shop

50 essential Mexican restaurants in Toronto you need to try at least once

Thai restaurant gets 9 infractions from Toronto health inspectors