molson cannabis beer

Molson confirms cannabis beer will be coming next year

Mmmm, non-alcoholic cannabis-infused beverages...

They're coming, thanks to a newly-officialized joint venture between Molson Coors Canada and the  Quebec-based cannabis producer HEXO Corp., and they're coming fast.

Called Truss, the new company was created to "pursue opportunities to develop non-alcoholic, cannabis-infused beverages for the Canadian market following legalization."

In other words, to make and sell weed beer — once THC edibles are legal in Canada, that is, which the federal government says should happen sometime next year.

"We will be in a ready-to-go position and, you know, one of the first on the playing field as the market opens up," said Molson Coors Brewing Co. CEO Mark R. Hunter in a conference call with analysts on Wednesday.

"We decided as a business that we did not want to be a spectator as this new market opened up and we clearly wanted to be a participant."

Cool, but what will these drinks look — and more importantly, taste — like?

Hunter said that they're still in the research stage, with concrete details scheduled to be announced early next year.

It is his hope that cannabis-infused, non-alcoholic beverages will eventually make up a whopping 20 to 30 per cent of the legal cannabis market in Canada.

With estimates for that market's value projected at $7 to $10 billion, that weed beer could translate into some serious cash and some seriously high dads at barbecues next summer.

Lead photo by

Hubert Figuière


Join the conversation Load comments

Latest in Eat & Drink

Popular Toronto BBQ joint that had a fire just before the pandemic finally reopens

Toronto's newest pizza joint sells out on first day open for business

Mississauga brunch restaurant permanently closes due to lockdowns

Famous Toronto pub reopens after being sold to owners of Montreal fine dining restaurant

Ontario beer brand with cult following opening new brewery in Toronto

Full-time corporate lawyer in Toronto starts up a burger side hustle

Popular Toronto restaurant may close if it doesn't pay $60K for new equipment

Overwhelming demand causes chaos at Toronto restaurant on Cinco de Mayo