perfectly uncomplicated lattes

Tim Hortons just opened a fake cafe in Toronto

What at first appeared to be a new addition to the many indie cafes that line Queen West turns out to have been a cleverly crafted publicity stunt put together by Tim Hortons, centred around the one thing Instagrammers and Torontonians alike can’t get enough of: the simple latte.

Apparently called Perfectly Uncomplicated Lattes, a minimalistic white storefront at Queen and Bathurst advertises itself on Facebook with this poetic credo: “The perfect latte. It’s perfectly uncomplicated. It's freshly ground premium espresso beans. It’s steamed 100% Canadian milk. It’s one size. And an affordable price. Just say, ‘Latte.’”

A post shared by kk. (@kimeleykan) on

These sound like the words of a hip new concept cafe, but don’t be fooled: it’s all a witty ploy by the multinational chain to show how their product stands up to the curated artisanal offerings metropolitans pride themselves on enjoying.

A post shared by daveau16 (@davisurdaneta) on

The cafe is open at 634 Queen St. West from 7 a.m. to 7 p.m.

Lead photo by

yyzgirl


Join the conversation Load comments

Latest in Eat & Drink

You can get a taste of a famous wing chain from the States for free in Toronto this weekend

A Michelin star chef is flying to Toronto from Italy for a one night dining experience

Beloved restaurant that closed in Toronto is having a huge liquidation sale

A beloved Toronto burger joint erupted in flames and could be closed for a while

Anti-vaccine passport mobs now targeting Toronto malls

Toronto restaurant known for its burgers and donairs has permanently closed

Man protesting vaccine passports at Tim Hortons likens himself to Rosa Parks

One of the last Swiss Chalets in downtown Toronto is closing permanently