perfectly uncomplicated lattes

Tim Hortons just opened a fake cafe in Toronto

What at first appeared to be a new addition to the many indie cafes that line Queen West turns out to have been a cleverly crafted publicity stunt put together by Tim Hortons, centred around the one thing Instagrammers and Torontonians alike can’t get enough of: the simple latte.

Apparently called Perfectly Uncomplicated Lattes, a minimalistic white storefront at Queen and Bathurst advertises itself on Facebook with this poetic credo: “The perfect latte. It’s perfectly uncomplicated. It's freshly ground premium espresso beans. It’s steamed 100% Canadian milk. It’s one size. And an affordable price. Just say, ‘Latte.’”

A post shared by kk. (@kimeleykan) on

These sound like the words of a hip new concept cafe, but don’t be fooled: it’s all a witty ploy by the multinational chain to show how their product stands up to the curated artisanal offerings metropolitans pride themselves on enjoying.

A post shared by daveau16 (@davisurdaneta) on

The cafe is open at 634 Queen St. West from 7 a.m. to 7 p.m.

Lead photo by

yyzgirl


Join the conversation Load comments

Latest in Eat & Drink

Kensington Market just got a Wine Rack

Dagu Rice Noodle opening second downtown Toronto location

The top 5 new restaurants in North York

The top 30 restaurants for New Year's Eve in Toronto

The top 50 vegetarian restaurants in Toronto

10 holiday gift ideas for cocktail lovers in Toronto

There's now only one brewer doing buck-a-beer in Ontario

The top 5 new pizza in Toronto