Wine and beer coming to Toronto Starbucks locations
Starbucks' evenings menu - which includes beer, wine and savoury snacks - will finally be rolled out in Toronto and other Canadian cities by the end of the year. It's part of a sizeable revamp of the chain coming over the next few months in response to flatlining coffee sales.
Company president Rossann Williams tells the Toronto Star that the evening concept, which has previously been piloted in U.S. cities like Chicago, L.A., Seattle, and Portland, is meant to appeal to Starbucks' target customer - women, who, as the Star writes "don't necessarily like to hang out in bars with their friends." (I would happily hang out here at 10pm instead of a Starbucks, but that's me.)
Also on the way to a Starbucks near you: A carbonation option for your tea and fruit juice-based drinks, drink delivery, a mobile service that lets you order your drink in advance and pick up later, and expanded food offerings like soups. Keep an eye out for the changes, starting with new menu items, as early as March 3.
Photo via Starbucks.
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