beer store documentary

New doc highlights sad state of alcohol sales in Ontario

This new documentary about strange world of alcohol sales in Ontario will probably make you mad. Filmed by Peter Lenardon and AJ Wykes after a successful Kickstarter campaign back in March, it's the most thoroughgoing examination of the peculiarities of booze retail in this province that I've seen, and it's difficult to finish the film without wanting to write a letter to one's MPP asking that he or she work to reform a system defined by monopolies that ultimately hurt the consumer.

If you've previously read articles detailing the troubling ways that the Beer Store operates, there might not be an abundance of new ground here, but to hear industry insiders weigh in on just how frustrating and farcical it is to try selling their Ontario-made products in Ontario-based liquor and beer stores is both entertaining and eye-opening for the degree to which it drives home the point that the system is flat out broken.

Check out the full film below.


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