This should be invisible

beer store documentary

New doc highlights sad state of alcohol sales in Ontario

This new documentary about strange world of alcohol sales in Ontario will probably make you mad. Filmed by Peter Lenardon and AJ Wykes after a successful Kickstarter campaign back in March, it's the most thoroughgoing examination of the peculiarities of booze retail in this province that I've seen, and it's difficult to finish the film without wanting to write a letter to one's MPP asking that he or she work to reform a system defined by monopolies that ultimately hurt the consumer.

If you've previously read articles detailing the troubling ways that the Beer Store operates, there might not be an abundance of new ground here, but to hear industry insiders weigh in on just how frustrating and farcical it is to try selling their Ontario-made products in Ontario-based liquor and beer stores is both entertaining and eye-opening for the degree to which it drives home the point that the system is flat out broken.

Check out the full film below.


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Eat & Drink

Toronto craft brewery permanently closed due to rent increase and rising costs

15-year-old Toronto restaurant uses one last financial resort to stay in business

10 new restaurants that opened in Toronto last month

Indian restaurant gets 9 infractions from Toronto health inspectors

The details for Toronto's first Karen's Diner have now been revealed

Toronto just got a super expensive dinner series that costs $500 a person

Loblaws goes on social media spree defending the end of its No Name price freeze

Popular Toronto ice cream shop opening a second location