Toronto public library

Someone wants to rebrand the Toronto Public Library

Does the Toronto Public Library need a facelift? It's a question that one agency has decided to explore, giving the institution a bit of a makeover via a hypothetical rebranding.

Wysp, the agency exploring the new idea, has re-titled the library the "Toronto Resource Centre," which pays respect to the fact that the TPL actually has way more going for it than just books. 

toronto resource centre

A mockup of a theoretical bus stop advertisement for the Toronto Resource Centre. Image from Wysp. 

The agency says the new name "better emphasizes all that the public institution has to offer." 

toronto resource centre

New library cards are rebranded as "access cards." Image from Wysp.

A new logo is also on the docket, keeping the same arches as the current logo but making it feel more fresh and allowing it to represent a capital "R" (for Resource Centre, of course). 

toronto resource centre

The new logo keeps elements of the current one, but with a modern twist. Image from Wysp.

The blue and white palette has been scrapped in favour of a more colourful one, to represent the huge variety of programming and resources available at the TPL. 

The entire rebranding is hypothetical, of course, but those interested in the process can check it out on Wysp's website

Lead photo by

Wysp


Join the conversation Load comments

Latest in City

Toronto is getting its first office building made out of wood

Scotiabank is giving away thousands of free Presto cards in Toronto

Toronto streetcar derails after collision with ambulance

Only in Toronto #29: Barn & Stables, Grossman's Tavern, Robo Sushi, TIFF

All the photos of Doug Ford driving a tractor you don't want to see

Toronto city council was just officially cut to 25 wards

Doug Ford is bringing back Ford Fest and everyone's invited

Fall foliage will be exceptionally colourful in Toronto this year