new tribe tattoo

Toronto tattoo shop faces backlash for Hurricane Irma joke

A downtown Toronto tattoo parlour is facing backlash after posting an image of a hurricane as promotional material.

New Tribe Tattoo posted the image earlier today with the caption "Tattoo and piercing walk-ins 12-9pm today. The forecast calls for heavy tats and sharp piercings. Roll on thru." Text on the image states "195 MPH walk-ins 12-9 PM."

new tribe tattoo

Screen shot of the Instagram post in question.

The post was deleted around two hours after appearing on the shop's Instagram page, but not before followers lit up the comments section with negative feedback.

new tribe tattoo

Screen shot of comments on the now-deleted Instagram post.

The category five storm, which is one of the strongest in recorded history, has been wreaking havoc across the Carribbean. It has left several people dead and many islands completely devastated.

Numerous comments on the now-deleted post called for New Tribe to donate their profits from today to hurricane relief efforts. Others pointed out that numerous lives have been destroyed by the storm, which is currently headed for the Florida coast.

The shop has since issued an apology on their Instagram page.


Latest Videos



Join the conversation Load comments

Latest in City

Group of students in Toronto are trying to collect sleeping bags for people in need

26 coworkers in Ontario just won the lottery together

10 notable businesses that closed in Toronto last month

21-year-old Brampton TikTok star Megha Thakur dies 'suddenly and unexpectedly'

Toronto is excited about getting a new beach but not what it needs to give up to get it

Toronto is getting a new Dollarama just steps away from another Dollarama

Strong storm to batter Toronto and Southern Ontario with extreme wind speeds

10 ways Toronto could make cycling safer if it gave a damn