ottawa sign toronto

Ottawa just copied the Toronto sign

Sign, sign, everywhere a sign. Or at least that's true in our nation's capital, which unveiled its new Ottawa sign today, a sign that looks a lot like the one that's found right here at home in Toronto.

The Ottawa sign went up in the Byward Market today, which is in the midst of being transformed into Inspiration Village for Canada's sesquicentennial.

Naturally, the Ottawa sign is a patriotic red and white, and if you take a photo with it, you'll see Parliament Hill in the background - how's that for the perfect Canada Day photo?

The Toronto sign popped up in Nathan Phillips Square for the Pan Am Games and proved a hit both online and in real life. It's now a permanent fixture downtown.

Of course, Amsterdam pioneered this trend after its I Amsterdam letters became a bona fide tourist destination a lesson in how to rebrand a city. Plenty of other cities around the world have jumped on board, including Lyon and even Brooklyn.

Lead photo by

@ottawa_2017


Join the conversation Load comments

Latest in City

Toronto has a secret outdoor butterfly garden and it's free to visit

This is what those mysterious blue lights on College Street are for

People are now protesting in Toronto to save the Amazon rainforest

Toronto street has been completely repainted to make it more human-friendly

The DVP and major Toronto streets closing this weekend for festivals and repair

Toronto police say it was an Uber driver that caused brutal accident at Bay and College

Protesters form human chain at pro-Hong Kong rally in Toronto

Major downtown Toronto intersection closed after car crash involving pedestrians