ottawa sign toronto

Ottawa just copied the Toronto sign

Sign, sign, everywhere a sign. Or at least that's true in our nation's capital, which unveiled its new Ottawa sign today, a sign that looks a lot like the one that's found right here at home in Toronto.

The Ottawa sign went up in the Byward Market today, which is in the midst of being transformed into Inspiration Village for Canada's sesquicentennial.

Naturally, the Ottawa sign is a patriotic red and white, and if you take a photo with it, you'll see Parliament Hill in the background - how's that for the perfect Canada Day photo?

The Toronto sign popped up in Nathan Phillips Square for the Pan Am Games and proved a hit both online and in real life. It's now a permanent fixture downtown.

Of course, Amsterdam pioneered this trend after its I Amsterdam letters became a bona fide tourist destination a lesson in how to rebrand a city. Plenty of other cities around the world have jumped on board, including Lyon and even Brooklyn.

Lead photo by

@ottawa_2017


Join the conversation Load comments

Latest in City

Toronto police issue new warning about scam artists intercepting 911 calls

Doug Ford's security scrapped it out with protesters at a chaotic Toronto debate

Toronto's famous yellow bridge could soon be moved because of condo developers

Toronto wants to tear up rail tracks abandoned for years but people are fighting back

Everything you need to know about Ontario's New Blue Party

Toronto woman's tick horror story will make you think twice about your spring walks

What's open and closed on Victoria Day 2022 in Toronto

People in Ontario are obsessing over Doug Ford's binder