ottawa sign toronto

Ottawa just copied the Toronto sign

Sign, sign, everywhere a sign. Or at least that's true in our nation's capital, which unveiled its new Ottawa sign today, a sign that looks a lot like the one that's found right here at home in Toronto.

The Ottawa sign went up in the Byward Market today, which is in the midst of being transformed into Inspiration Village for Canada's sesquicentennial.

Naturally, the Ottawa sign is a patriotic red and white, and if you take a photo with it, you'll see Parliament Hill in the background - how's that for the perfect Canada Day photo?

The Toronto sign popped up in Nathan Phillips Square for the Pan Am Games and proved a hit both online and in real life. It's now a permanent fixture downtown.

Of course, Amsterdam pioneered this trend after its I Amsterdam letters became a bona fide tourist destination a lesson in how to rebrand a city. Plenty of other cities around the world have jumped on board, including Lyon and even Brooklyn.

Lead photo by

@ottawa_2017


Join the conversation Load comments

Latest in City

Toronto hair salon bans customers from even talking about vaccinations

76% of Ontario drivers don't even know what stunt driving is

Dashcam video shows bad driver causing huge crash on Toronto's Highway 401

This is why there are new bumps in the middle of some major Toronto intersections

People in Toronto think Dundas Street should be renamed after former mayor Rob Ford

Toronto coyote sightings are increasing and here's where they have been spotted

People are trying to stop a new nuclear reactor from being built near Toronto

People in Ontario are up in arms about having to remove face masks for ID photos