toronto tourism video

Toronto's newest tourism campaign is not like the others

Toronto the good has been laid to rest in a new tourism campaign, which promotes the city as Canada's downtown.

The video spot from Tourism Toronto positions the city as a place to "let your guard down" and makes Toronto look, dare I say, cool.

Of course there are the obligatory references to Bautista's bat flip, the Raptors and Drake (the campaign tagline is "the views are different here"), but the video also shines a spotlight on the city's diversity and openness by showcasing Pride and our various multicultural neighbourhoods.

The video, developed by J. Walter Thompson, will launch south of the border, with more campaign ads rolling out later this spring.

This campaign is a rapid departure from how the city used to market itself. In the 1980s for instance, Toronto tourism videos played into typically Canadian tropes with images of snow, skating and cross-country skiing. Not so in 2017.


Join the conversation Load comments

Latest in City

The TTC is shutting down subway service along a huge part of Line 1 for 10 full days

Toronto police ask victims to come forward after arresting man for assault on TTC bus

Unmasked Toronto nurse refuses testing and quarantine at Pearson Airport

University of Toronto ranked best in Canada across 5 subject fields

These are the rules for when Toronto enters the grey lockdown zone

Retail stores can officially reopen for in-person shopping in Toronto next week

Here are the new gathering limits under grey zone lockdown in Toronto

Toronto will officially enter the grey zone of Ontario's framework on Monday