anti racism ad campaign toronto

New ad campaign takes aim at racist Toronto

A new ad campaign on Toronto bus shelters confronts anti-black racism head-on with a series of posters that challenge viewers to question their potential racial bias. Part of a campaign commissioned by the Ontario Council of Agencies Serving Immigrants (OCASI) and the City of Toronto carried out by the firm Public Inc. the series is titled Toronto for All.

Some of the most striking posters feature black and white faces and are accompanied by a pointed directive like "Quick, hire one" or "Quick, rent to one" under which reads the tag "Anti-black racism happens here. Let's confront it." Others share prejudicial experiences that paint a picture of discrimination in Toronto. There are six posters in all, which have been installed around the city.

anti racism ad campaign toronto

It's a simple but powerful campaign that's sure to produce a reaction from those who encounter it, be that defensiveness or (hopefully) self-reflection. OCASI's last ad campaign, which targeted anti-Muslim prejudice in Toronto, was subject to controversy when some argued that it was unfair to characterize Toronto (and the country at large) as an intolerant place.

anti racism capaign toronto

This type of reaction is, of course, precisely what the campaign set out to elicit, and what those behind the new campaign surely hope will happen in turn. The polarizing nature of the ads is ultimately designed to foster discussion.

anti racism ad campaign toronto

What do you think of the ad campaign? Let us know in the comments.


Join the conversation Load comments

Latest in City

Toronto is getting a new highway but people don't like where it'll be located

This is what the fighter jet military drills looked like over Toronto

Dafonte Miller says he needs more than an apology from Toronto police

Temporary housing for homeless in old Toronto hotel leads to safety concerns

Doug Ford calls Trump a backstabber and says he's going to come out swinging

Flight from Mexico with case of COVID-19 entered Toronto last week

Toronto Public Health disapproves of Ontario's back-to-school plan

It's going to feel like 31 C or hotter in Toronto for the next 2 weeks straight