anti racism ad campaign toronto

New ad campaign takes aim at racist Toronto

A new ad campaign on Toronto bus shelters confronts anti-black racism head-on with a series of posters that challenge viewers to question their potential racial bias. Part of a campaign commissioned by the Ontario Council of Agencies Serving Immigrants (OCASI) and the City of Toronto carried out by the firm Public Inc. the series is titled Toronto for All.

Some of the most striking posters feature black and white faces and are accompanied by a pointed directive like "Quick, hire one" or "Quick, rent to one" under which reads the tag "Anti-black racism happens here. Let's confront it." Others share prejudicial experiences that paint a picture of discrimination in Toronto. There are six posters in all, which have been installed around the city.

anti racism ad campaign toronto

It's a simple but powerful campaign that's sure to produce a reaction from those who encounter it, be that defensiveness or (hopefully) self-reflection. OCASI's last ad campaign, which targeted anti-Muslim prejudice in Toronto, was subject to controversy when some argued that it was unfair to characterize Toronto (and the country at large) as an intolerant place.

anti racism capaign toronto

This type of reaction is, of course, precisely what the campaign set out to elicit, and what those behind the new campaign surely hope will happen in turn. The polarizing nature of the ads is ultimately designed to foster discussion.

anti racism ad campaign toronto

What do you think of the ad campaign? Let us know in the comments.


Join the conversation Load comments

Latest in City

You can now buy TTC transit stops and Presto machines made out of LEGO

Air Canada plane makes dramatic emergency landing in Toronto

Toronto subway riders furious after TTC problems add hours to commute

No more cases of coronavirus are being investigated in Ontario

Opening of Eglinton Crosstown LRT delayed until 2022

Toronto's colourful streetcar has found a new home

Thousands shut down Bloor Street for Wet'suwet'en solidarity march in Toronto

There's already a major problem with Ontario's new licence plates