Trump Tower Toronto

Trump Tower owners want to change its name

Donald Trump may be making waves south of the border, but there's trouble brewing at Toronto's Trump International Hotel and Tower too - and now, it's going beyond a potentially shaky antenna.

Talon International, which owns the building, wants to end its relationship with the Trump Organization, reports the Toronto Star today. Apparently, Donald Trump, as a brand, is no longer so hot.

The Trump Organization licensed its name to Talon. It also manages the hotel and tower. In December, it filed a motion against Talon in December and also threatened to sue the development company.

Issues between these two corporations go way beyond brand recognition. While Talon wants to end its licensing agreement now, the project, as the in-depth Star feature reveals, has been plagued with financial and managerial issues from the start.

Photo by @lusin14 via Instagram.


Join the conversation Load comments

Latest in City

Someone in Toronto just photographed all the vacant storefronts on Queen West

Frontline worker finds bike stolen after working 28-hour shift at Toronto hospital

A ridiculous amount of trash was just taken out of a Toronto ravine

Toronto wildlife experts warn that bleaching pumpkins could kill animals

Someone in Toronto just transformed their house into an epic Halloween lights display

Toronto now has a giant red panda made of hay bales

Ontario extends pandemic emergency orders until end of November

Toronto expected to see its last day of temperatures above 20 C this week