Trump Tower Toronto

Trump Tower owners want to change its name

Donald Trump may be making waves south of the border, but there's trouble brewing at Toronto's Trump International Hotel and Tower too - and now, it's going beyond a potentially shaky antenna.

Talon International, which owns the building, wants to end its relationship with the Trump Organization, reports the Toronto Star today. Apparently, Donald Trump, as a brand, is no longer so hot.

The Trump Organization licensed its name to Talon. It also manages the hotel and tower. In December, it filed a motion against Talon in December and also threatened to sue the development company.

Issues between these two corporations go way beyond brand recognition. While Talon wants to end its licensing agreement now, the project, as the in-depth Star feature reveals, has been plagued with financial and managerial issues from the start.

Photo by @lusin14 via Instagram.


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