Toronto sign

Toronto might get a T.O. sign to move around the city

The Toronto sign at Nathan Phillips Square is less than one year old, but some already consider it iconic. That's why city councillor Norm Kelly proposed bringing three additional Toronto-related signs to areas throughout the city.

As CP24 reports today, Toronto's Economic Development Committee will consider a staff report that supports the creation of a new T.O. mobile sign. Back in October, Kelly suggested the city seek out corporate or commercial funding for this project, the report however, recommends against this model.

This mobile sign would cost about $100,000 to build and $100,000 to maintain and move around the city.

As to why it'll say T.O. and not T Dot or The 6, the report says these terms are dated and too closely related to Drake, respectively.

If the city moves forward with this, we won't see this mobile sign until at least 2017.

Photo by Photo Greg's Southern Ontario (catching Up Slowly) via the blogTO Flickr pool.


Join the conversation Load comments

Latest in City

These are the vaccination rates in Toronto by neighbourhood

A neighbourhood depot for free food had to be shut down after somebody complained

These are the rules for the Victoria Day long weekend in Ontario during lockdown

At least 21 Toronto stores have been robbed and vandalized in the last month

Doug Ford calls out Canada's two-tiered border measures that don't apply to private jets

Doug Ford announces extension of current Ontario lockdown orders

The distancing circles are back at Trinity Bellwoods Park and here's how much each one costs

People are obsessed with this Toronto raccoon video game and it hasn't even launched yet