toronto humane society ad campaign

Toronto Humane Society launches brilliant ad campaign

Ever wanted to get rid of a pet that turned out to be too much work? The Toronto Humane Society is here to help with the launch of a new service called Puppy Swap. The way it works is pretty simple: pick a dog, keep it for a while, and when you get bored, swap it out for a new one! No more tired old pets to deal with.

Does that sound promising or problematic? Hopefully you chose the latter. Without ruining the surprise, there's more going on with this new campaign from the THC, which deploys the idea of Puppy Swap to achieve something quite different altogether. Just make sure to watch the video until the end, please. And check out the website for more information. Kudos to Grip for some savvy creative work here.


Join the conversation Load comments

Latest in City

The TTC is shutting down subway service along a huge part of Line 1 for 10 full days

Toronto police ask victims to come forward after arresting man for assault on TTC bus

Unmasked Toronto nurse refuses testing and quarantine at Pearson Airport

University of Toronto ranked best in Canada across 5 subject fields

These are the rules for when Toronto enters the grey lockdown zone

Retail stores can officially reopen for in-person shopping in Toronto next week

Here are the new gathering limits under grey zone lockdown in Toronto

Toronto will officially enter the grey zone of Ontario's framework on Monday