Bohemian Embassy Toronto

What's the worst condo name in Toronto?

Naming condos can't be easy — what with the desire to mark a development out as hip, new, unique, elegant, blah, blah, blah. But, holy shit, does this ever go wrong sometimes. I imagine it's like the very opposite of a scene in Mad Men when Don Draper (or perhaps Ted Chaough) comes up with a great pitch or tagline.

Instead of capitalizing on some kernel of desire tied to our propensity for nostalgia and the need to consume, the suits naming these condos instead offer up the most transparent visions of upward mobility, ones that notably reek of inauthenticity, creative bankruptcy, and decadence.

Case in point: The Bohemian Embassy. Although we polled our Twitter followers for suggestions on this topic, I'd like to state for the record that there will never be a worse name for a condo in the history of this city. Saying it out loud makes me want to punch myself in the face.

Sadly, however, it is not alone in its ridiculousness. Other candidates for the dunce cap include Yonge+Rich, Republic of Yonge & Eglinton, Chaz, Ice 2, South Beach Condos (in Toronto!), etc. Pat yourselves on the back, you who have named these condos — if nothing else, you've entertained us with your drivel.



Photo(shop) by Michael Toke on Flickr

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