ttc union worker

TTC union launches $1 million PR campaign

The union representing 9,000 of the TTC's workers wants to make friends, and it's splashing the cash to make sure you know it. Amalgamated Transit Union Local 113 officially launched its first major advertising campaign, which includes cinema adverts, TV spots, and subway posters, at a press conference this afternoon.

The full theatrical video has been circulating on the online for at least a month, but other, shorter ads were also released today. The overall goal of the campaign, entitled "Protecting What Matters," is to draw attention to the maintenance staff, technicians, and cleaners, the union says aren't celebrated enough while making the union more appealing.

Visitors to the campaign website can win a monthly Metropass for watching and liking the ads on Facebook. (No subtlety there.)

The city recently decided to contract out 160 union cleaning jobs, saving itself roughly $4.2 million. Bob Kinnear, president of ATU Local 113, had threatened a "work to rule" period in protest, but that now seems to be on hold.

Speaking to reporters at today's launch, Kinnear didn't mince his words, saying the TTC has done a "piss poor" job of championing the efficiencies of its workers. Do you agree? Is the TTC too reluctant to sing the praises of its staff?

Check out the videos below. Pretty decent?

THEATRICAL - CINEPLEX ODEON FALL 2012

TELEVISION

Videos and screencap: Amalgamated Transit Union Local 113


Join the conversation Load comments

Latest in City

Toronto rallies to save tiny kitten who was born without a butthole

Allegations of sexual assault and racism swirl at U of T Faculty of Music

Hundreds of naked people rode bikes through downtown Toronto this weekend

Toronto's watermains are quietly leaking more than a million litres per day

16-year-old boy stabbed during massive party at Toronto beach

Toronto police finally catch man behind more than 100 downtown car break-ins

The history of Markham's massive Cathedral of the Transfiguration

The surprisingly radical history of that church they built the Toronto Eaton Centre around