ttc union worker

TTC union launches $1 million PR campaign

The union representing 9,000 of the TTC's workers wants to make friends, and it's splashing the cash to make sure you know it. Amalgamated Transit Union Local 113 officially launched its first major advertising campaign, which includes cinema adverts, TV spots, and subway posters, at a press conference this afternoon.

The full theatrical video has been circulating on the online for at least a month, but other, shorter ads were also released today. The overall goal of the campaign, entitled "Protecting What Matters," is to draw attention to the maintenance staff, technicians, and cleaners, the union says aren't celebrated enough while making the union more appealing.

Visitors to the campaign website can win a monthly Metropass for watching and liking the ads on Facebook. (No subtlety there.)

The city recently decided to contract out 160 union cleaning jobs, saving itself roughly $4.2 million. Bob Kinnear, president of ATU Local 113, had threatened a "work to rule" period in protest, but that now seems to be on hold.

Speaking to reporters at today's launch, Kinnear didn't mince his words, saying the TTC has done a "piss poor" job of championing the efficiencies of its workers. Do you agree? Is the TTC too reluctant to sing the praises of its staff?

Check out the videos below. Pretty decent?

THEATRICAL - CINEPLEX ODEON FALL 2012

TELEVISION

Videos and screencap: Amalgamated Transit Union Local 113


Join the conversation Load comments

Latest in City

Another storage unit party took place in Toronto this weekend

These are the rules for seeing other people during lockdown in Toronto

This is what's open and closed in Toronto during lockdown

Man building homeless shelters threatened with legal action by City of Toronto

Shoppers jammed Yorkdale and other malls in Toronto ahead of lockdown

Big box stores in Toronto remain open as independent local shops forced to close

This is what Toronto looked like after its first record-setting snowfall of the season

These are the rules for leaving your home during lockdown in Toronto