BIXI sale Toronto

Get a BIXI membership on the cheap

I don't make it habit to write about sales — probably because it's difficult not to sound like a marketer or someone in PR when doing so — but I'll make an exception to spread the word on half-priced BIXI memberships being offered by Groupon. Since it went live over 1000 people have gotten in on the deal, which at the time that I write this has just over 12 hours left (it ends at midnight).

If there's been a key complaint I've heard repeated about BIXI, it's that the bike-sharing program is too expensive, that one could sooner buy a beater bike that's safe to lock-up downtown rather than pay the $95 membership fee. Never mind that the reasoning behind that argument misses the point of BIXI — short-hops when you're already out, no need to lock the bike up, no need to do maintenance, etc. — but the sale price of $47 should seriously diminish the degree to which cost is a factor in one's decision to sign up. There, that wasn't that much marketing-speak, was it?

Let us know in the comments whether or not the lower price will entice you to try out bike sharing in TO.

Photo by Theodropham


Join the conversation Load comments

Latest in City

The history of the haunting at 131 Hazelton Avenue in Toronto

These are the rules for outdoor fire pits at home in Toronto

The history of YTV's annual Halloween celebration Dark Night in Toronto

10 projects Toronto never built that would have transformed the city forever

These are what Toronto postcards looked like in the 1970s

This is what King Street looked like in Toronto before the bars and condos

This is how Toronto advertised itself to the world in the 1970s

This is what Toronto looked like in the 1860s