fire at honest eds

Devastation Averted in Honest Ed's Fire

Fire broke out at Honest Ed's, the famed Toronto retail icon, when an electrical problem ignited in a street-side window display at around midnight last night. While the photos of the fire itself looked like it had the potential to cause a lot of damage, it turns out that minimal damage and loss were suffered.

General Manager Russell Lazar was on the scene before dawn, surveying the damage and overseeing the work of cleanup crews. "Over the years, we've made a lot of updates to the sprinkler and security systems," he explained. "The sprinklers and alarms worked exactly as they should and the fire was contained quickly." Devastation averted, mostly.

fire at honest eds

The quirky shop (and Toronto landmark), which is chock-full of discount merchandise and memorabilia (including signed photographs by celebrities and newspaper clippings), was spared because the right sprinklers went off (only those closest to the fire) and because the fire department responded swiftly and effectively.

fire at honest edsfire at honest edsfire at honest eds

"The firefighters were amazing," says Lazar, "they even put blankets over merchandise to prevent damage."

By the time I arrived (just after 7am), work crews had nearly completed the task of tearing down the damaged dry wall an ceiling tiles, were already working on wiring, and were moving on to cleaning up the water-soaked floors.

fire at honest eds

Some merchandise that was inside the store was tossed, and some might be salvageable. All merchandise that was in the window (mostly clothing and confectionery) was burned and discarded.

fire at honest edsfire at honest eds

While crews complete the job at the north entrance, the sidewalk on Bloor between Bathurst and Markham has been closed to pedestrians.

fire at honest eds

Damage to the exterior signage was most mostly contained, and will be repaired as soon as possible.

fire at honest eds

When asked how long the cleanup would take and whether or not it would affect business, Lazar was optimistic that the store would be open for business at 11am - a good news story he was happy to be able to tell in unfortunate circumstances.


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in City

Man finds Toronto hotel infested with bedbugs and he's not the first to complain

Ontario town's mysterious potholes full of shredded plastic have locals concerned

Viral video shows passenger 'locked in' Brampton bus alone

Doug Ford is in hot water again over another alleged sketchy backroom deal

People are confused about these Ninja Turtles-looking logos on the TTC

A Toronto hospital was just ranked the third-best in the entire world

People are mad that Toronto's most scenic skating rink is now 'useless empty space'

Wildfire smoke from the U.S. is blanketing Ontario in a haze and turning skies orange